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| Buy My Book! | | Entrepreneur Press, the folks behind Entrepreneur Magazine, paid me to write a book in their "Made Easy" series. It's a real, serious, possibly even useful book. Not this site printed & bound. Sorry. All ranting reserved for the next book...
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Yes, Of Course There's A Blog |
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To
borrow from George Carlin, "These are my rules, I make them up".
Nothing like a good rant on a soapbox for good aerobic exercise... |
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It's not that I hate marketing; I just hate bad marketing.
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Really, I don't hate marketing. I attempt to do it for a living. I'd even go as far as to say that I really like good marketing. Heck, I can sing Ipana Toothpaste commercial jingles that aired before I was born, and I'll happily act as a viral agent for great products and campaigns.
It's just that it's hard working in an arena where there are so many useless people and ideas. When I tell people what I do for a living at parties, it's almost as bad as admitting you're a lawyer. It doesn't matter if you have a degree in nuclear physics, you're still tarred with the same brush as the folks who brought you all those TV ads for now-defunct Internet dot-bombs.
So this website is my own little way of trying to balance the scales -- to promote great marketing (it's about letting the right people know you have what they want, without pissing off everyone else), while shining a spotlight on the spectacularly stupid things that sometimes get committed in the name of marketing.
So please, read the
blog
, submit your comments to
kevin@stupidmarketing.com
, and thanks for stopping by!
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